Project Objectives
We are Third year Travel Management Students of the College of Tourism and Hospitality Management of the University of Santo Tomas. We are the event organizers of SYNC: Linking Digital Travel with Tourism Marketing
This event aims to achieve the following objectives:
This event aims to achieve the following objectives:
- Inform the delegates about the impacts of new technological advancements and innovations in marketing Philippine tourist destinations through the use of social networking, websites and mobile applications;
- Discuss the emerging trends in Digital travel and its effect on tourism buyer behavior, and;
- Perform skills in proper planning, organizing and executing events by the class.
Project Rationale
The event intends to raise awareness among the delegates about Digital Marketing as the use of digital support in the promotion of local tourist destinations. In today’s travel society, more people are looking for convenience, credible, fast and accessible tourism and hospitality products and services through innovations and advancements readily made available in the comfort of tourists and passengers. SYNC: Linking Digital Travel with Tourism Marketing is an event concept that synchronizes the delegate’s knowledge on the technological changes of our industry in the millennial era. These include the emerging trends and innovations in marketing the Philippine destinations. These encompass the technological advancements in the tourism sectors. The scope of the event encompasses the contributions of program developers in promoting local destinations through virtual tourism software and travel mobile application